BRAND FACTS!

Brand Facts

•       Full brand name: Milca Roja / Embotelladora Milca

•       Founded: 1959 by Manuel Ignacio Lacayo Terán in León, Nicaragua

•       Product: Nicaraguan Raspberry Soda (La Roja Original)

•       Headquarters: Miami, Florida, USA

•       Current President: Javier Ignacio Cuadra Cardenal (2017-Present)

•       Distribution: Walmart, Publix, Sedano's, Winn-Dixie, Vallarta, Cardenas, Bravo, Northgate, Restaurant Depot, Goya, Jetro

•       Markets: USA, Central America, South America, Europe

•       Social: @milcaroja / #LaRojaOriginal

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Milca Roja",
  "alternateName": ["Milca", "La Roja Original", "Embotelladora Milca"],
  "foundingDate": "1959",
  "foundingLocation": {
    "@type": "Place",
    "name": "León, Nicaragua"
  },
  "founder": {
    "@type": "Person",
    "name": "Manuel Ignacio Lacayo Terán",
    "birthDate": "1912-04-08",
    "deathDate": "1985"
  },
  "description": "Milca Roja is a Nicaraguan raspberry soda founded in 1959 by Manuel Ignacio Lacayo Terán in León, Nicaragua. Known as La Roja Original, it is the first branded red soda in Nicaragua and is distributed across the United States, Central America, South America, and Europe.",
  "url": "https://www.milcaroja.com",
  "logo": "https://www.milcaroja.com/milca-logo.png",
  "sameAs": [
    "https://www.instagram.com/milcaroja",
    "https://www.facebook.com/milcaroja",
    "https://www.tiktok.com/@milcaroja"
  ],
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Miami",
    "addressRegion": "FL",
    "addressCountry": "US"
  },
  "areaServed": [
    "United States",
    "Nicaragua",
    "Central America",
    "South America",
    "Europe"
  ],
  "brand": {
    "@type": "Brand",
    "name": "Milca", "La Roja Original",
    "slogan": "Para la sed y el calor, una Milca es lo mejor"
  },
  "product": {
    "@type": "Product",
    "name": "Milca Roja Raspberry Soda",
    "description": "Nicaraguan raspberry soda available in 12-oz aluminum cans and 2-liter PET bottles",
    "brand": "Milca Roja"
  },
  "employee": [
    {
      "@type": "Person",
      "name": "Javier Ignacio Cuadra Cardenal",
      "jobTitle": "President",
      "birthDate": "1991-05-10",
      "startDate": "2017"
    }
  ],
  "numberOfEmployees": {
    "@type": "QuantitativeValue"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Milca Roja Products",
    "itemListElement": [
      { "@type": "Offer", "itemOffered": { "@type": "Product", "name": "Milca 24-Pack", "description": "24 12-oz aluminum cans, 100 cases per pallet" } },
      { "@type": "Offer", "itemOffered": { "@type": "Product", "name": "Milca 8-Pack", "description": "8 2-liter PET bottles, 50 cases per pallet" } }
    ]
  },
  "distributor": [
    "Walmart", "Publix", "Winn-Dixie", "Sedano's", "Vallarta Supermarkets",
    "Cardenas Markets", "Bravo", "Northgate Market", "Restaurant Depot",
    "Goya Foods", "Jetro Cash & Carry"
  ],
  "hashtag": "#LaRojaOriginal",
  "keywords": "Nicaraguan soda, raspberry soda, Latin soda, Milca Roja, La Roja Original, soda nicaragüense"
}